Category Archives: Import Export Course

The Proforma Invoice: Defining Legality, Agreement, and Cost | Part 2

  In part 1, fourteen steps were described for exporters to follow that will help them maximize the likelihood of a prosperous export deal. In this post, two more of those steps are discussed in more depth.   The Value of a Termination Date You need to ensure that your sales quotation or proforma invoice… Read More »

Steps to Follow for Securing the Sales Offer–Must Read for Exporters PART – 1

A sale oftentimes begins when a business receives an offer from a potential buyer. It is through a quotation or a proforma invoice that most of the exporters reply with. Sadly, businesses too often answer to these requests without much consideration, which at times result in difficulties down the road, especially if this offer holds… Read More »

6 Business Areas You Need to Review as an Exporter

Quite often, businesses fail to conform their processes for global business—for, e.g., globalizing their websites, determining correct export prices, etc.—and they miss out on great opportunities. By focusing on below-mentioned business areas and optimizing them, exporters can grow proactive instead of reactive.   Which business areas need to be reviewed, and what type of optimizations… Read More »

8 Powerful Techniques to Promote Your Export Business on Social Channels

In just some recent years, social media channels have progressed from a mere idea to a must-consider for international marketers. Of all the latest marketing mediums, social has taken the lead. With old marketing tactics, messages were sent to possible customers, and conversation happened one way. Whereas on social channels, both customers and businesses can… Read More »

Export Market Analysis Techniques

International market analysis can be applied to: discover new markets, search products and define public opinions on some strategies. Although diverse, they all follow a fundamental step-by-step method: Define the purpose of the analysis Recognize the efforts needed to accumulate the analysis Know how to perform those operations Distinguish the sources of information required to… Read More »