Importance of attending an International Trade Fair
Attending international trade fairs offers a wealth of opportunities for businesses, both large and small, seeking to expand their reach and drive growth.
There are International Trade Exhibitions
- Industry-wise and
- Country-wise
One must wisely take a decision to attend respective International Trade fairs often to gain exposure, knowledge and buyer finding.
- Platform for Global Networking
Trade fairs provide direct interaction between exporters, importers, distributors, agents, and government officials from various countries.
Example: At SIAL Paris (France), Indian food exporters meet global buyers like Carrefour and Metro for bulk deals.
- Market Access & Entry
Helps companies test new markets, understand local demand, and meet compliance norms.
Example: An Indian textile exporter showcasing at Heimtextil (Germany) gets exposure to European buyers and learns about EU eco-certification requirements.
- B2B Buyer Finding
Fairs attract targeted business visitors, helping participants generate qualified leads quickly.
Example: At Canton Fair (China), Indian electronics component exporters meet hundreds of OEM manufacturers from Asia and Africa.
- Live Product Demonstration
Exporters can showcase product functionality, quality, and innovation through live demos.
Example: An Indian machinery exporter at Bauma (Germany) demonstrates how his construction machine uses less fuel.
- On-Spot Orders & MoUs
Some fairs facilitate spot bookings, export orders, and Memorandums of Understanding (MoUs).
Example: At Gulfood (Dubai), exporters of spices and ready-to-eat meals often close orders worth millions during the fair.
- Insight into Regulations & Trends
Seminars and side events educate exporters about changing policies, certifications, and buyer expectations.
Example: EU Green Deal-related packaging updates shared during Anuga FoodTec (Germany).
- Support from Government Schemes
Indian exporters can avail financial assistance under MAI Scheme (Marketing Access Initiative) to participate.
Example: Under the APEDA pavilion, exporters of fresh fruits and processed food participate at Fruit Logistica (Berlin) with susidized booth rates.
In essence, international trade fairs offer a comprehensive platform for businesses to achieve multiple goals, from expanding their market reach and building brand awareness to generating leads and staying abreast of industry trends.
The below International Trade Fairs bring in wealth of experiences
- Exposure to Markets and Countries
- Product Innovation and latest trends
- Industry-wise product range and diversification
- Quality and respective Certifications
- Packaging ideas and requirements
- Exhibitors database
- Exposure to the world market
- Fruitful for genuine buyers and suppliers
